The mall was never just a mall

We dismissed it as consumerism. Turns out the mall was holding us together.

Mar 12 • Carissa Estreller

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February 2026

The minivan is back, and Millennial dads are leading the charge.

It’s giving very dad energy.

Feb 24 • Carissa Estreller

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I analyzed all the Super Bowl ads. Here's what the money says.

The platform economy is the real Super Bowl winner.

Feb 12 • Carissa Estreller

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What the rise of “Chinese Baddie” is actually signaling

Cultural authority is now shifting...

Feb 5 • Carissa Estreller

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November 2025

We lost the village. Intergenerational friendship is bringing it back.

What elders know that the algorithm doesn’t...

Nov 13, 2025 • Carissa Estreller

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October 2025

The creator economy is evolving. Welcome to the Curator Era.

We just want to fall back in trust with the internet again.

Oct 30, 2025 • Carissa Estreller

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Y2K tech revival takes us back to basics

Why we crave simplicity in this chaotic digital world.

Oct 8, 2025 • Carissa Estreller

September 2025

Curriculum is the New Intellectual Status Symbol

Why everyone is suddenly building their own syllabus and what it signals about the state of thinking.

Sep 18, 2025 • Carissa Estreller

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The Loneliness Machine and the Return to Patriarchy

How Social Media’s Algorithmic Isolation is Driving Gen Z Men Toward Conservative Religion

Sep 4, 2025 • Carissa Estreller

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August 2025

Why the Social Media Manager title needs an upgrade

The job evolved. The title didn’t.

Aug 13, 2025 • Carissa Estreller

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We just want to fall back IN LOVE with love again.

We’ve been through a lot. We’ve lost time, context, and maybe a few good relationships along the way. And now we’re ready for something that feels…

Aug 6, 2025 • Carissa Estreller

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July 2025

The soft systems shaping us

Today we’re talking about emotional infrastructure and the systems we're going to so we feel less alone.

Jul 29, 2025 • Carissa Estreller

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