Hi! I’m Carissa Estreller and I’m tired of duct-taping my own strategist brain together.

I’ve got screenshots in my camera roll from 2020 I swear I’ll use. TikTok and podcast transcripts pasted into Google Docs. Multiple folders of inspo titled “inspo part 51.” Half-thoughts scattered across five platforms in lost saved bookmarks. Cultural signals I know mean something but zero time to connect the dots.

This is our digital purgatory.

So I asked…what if there was a tool for everything that comes before? You’re finding me at the very beginning where I am building a product while I am launching this Substack. Ambitious….I know.

I’m building towards two things:

• The awareness of a new title that is needed for the curator and researcher. I call it the Digital Culturist. If I can find more people who don’t know what they call themselves anymore and feel lost, maybe this is for you.
  

• The build of a product that will be a space for your digital fragments—the vibes, the screenshots, the quotes, the articles that made you pause and simmer, the weird memes you can’t stop thinking about. You upload what matters. Add your “why.” Then slowly, the shape starts to reveal itself. The AI clusters themes you’ve been tracking, echoes your intuition, and surfaces patterns you already started. This will be your personal cultural intelligence platform.

At the end of the day, I want to get something clear. I’m done with optimizing at full speed. This is about slowing down. Making space to think more thoughtfully, to curate the nuggets of inspo and insights along the way.

If you want to be part of this journey (especially as we build through beta), click that “subscribe” button.